Head Coach - Jason Swalwell
My Story
As a cricketer for most of my sporting life, I hadn’t expected to be here today with a title of World Champion powerlifter. I started taking strength training more seriously in 2014 and started powerlifting competitively in 2019. Starting out at a local qualifier, I quickly rose up through national and European level competitions and in November 2023 took the Masters 3 title at World Championships. My determined and Stoical mindset has allowed me to push myself through physical barriers caused by injury and to excel in a sport where many give up.
Coaching Style
My coaching style is based around improving technique. Technique is everything as far as I am concerned, the ability to execute a movement pattern or skill under extreme pressure is the most important skill you can have at any level of sport. I am not the most gifted powerlifter there has ever been, but I have honed my technique to get the most out of the natural ability I have. This is no happenstance, I devote a great deal of time to improving my skill in the the squat, bench and deadlift and I can help you develop yours too. I can help you do more than you can actually do on your own. With my background experience, pedigree of athletes I have coached before and the type of service I provide, you are sure in good hands.










